Glamping Tourist Loyalty: The Importance of Gender and Perceived Value

نویسندگان

چکیده

This study aims to test the relationship among perceived value, visitor satisfaction and loyalty in context of glamping tourism Indonesia. In addition, this tests moderating role gender between value loyalty. One hundred five respondents participated study. Partial Least Squares were used analyze data. The statistical estimation indicated that has positive significant effects on both Besides having a direct effect loyalty, mediates Although predicting gender, did not find After completing research objectives, contributes theoretical practical standpoints. For contribution, showed is an essential determinant tourism. suggests affecting indirect effects. specifies strategy enhance site visitors

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ژورنال

عنوان ژورنال: International journal of academic research in business & social sciences

سال: 2023

ISSN: ['2308-3816', '2222-6990']

DOI: https://doi.org/10.6007/ijarbss/v13-i5/17062